Transcript
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Hey there, sunshine.
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Welcome to the Power On Plants podcast.
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We're your host, jared and Anita Roussell, and we're absolutely head over heels for whole plant foods and helping you navigate this incredible plant based journey.
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That's because our lives have been completely changed by plant based goodness.
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We used to struggle every day with excess pounds and low energy, vascular disease, joint pain and lack of sleep, just to name a few, and even though we're medical professionals, we still weren't getting practical answers that actually worked.
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So we dug into the research, we started living what we learned, and now we both have our lives back, and that's what we want for you, too.
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The truth is, you can do this, and it's not hard.
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You just need a way that will bring real and lasting change, and that path.
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It has to be simple and enjoyable, and it's got to be delicious too.
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So are you ready to live your life to the fullest?
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Then you're in the right place, because living without limits that's what Power On Plants is all about.
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So pull up your chair, grab a matchelite and let's get started.
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Have you ever been minding your own business?
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Maybe you're walking down the street, maybe you're sitting in your comfy chair and, bam, out of nowhere, a crazy kid hits you.
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It happens, oh, I've got to have this, whatever it is.
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Yeah, absolutely I mean just smack that.
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It's like a linebacker just hitting you from behind that you didn't even know was there.
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You didn't even know was there and now you're on the floor you're hurting and you're wanting something so bad yeah and I want you to think back and share with us.
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What was that thing for you, like that one, maybe even two things for you that did that Back in the day?
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You know, when you ate the foods that were not good for you and they had a hold on you.
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What were those foods, are you?
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asking me yeah.
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I'm asking you.
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Oh, okay, I think at one point in time maybe barbecue chips, I was going to say barbecue potato chips.
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Barbecue potato chips yeah.
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Now I didn't feel like you hit me like a linebacker.
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This was more of the sneaky ninja.
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It was like it just creeps up on you and then that little like ooh, and then I would sneak into the pantry.
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I got busted a number of times.
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Well, you know, you're outside the pantry and you hear crinkle, crinkle, crinkle, crinkle, crinkle, crinkle.
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The lights on underneath the door.
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You see it.
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Yeah, I thought maybe the kids might be in bed and we would buy it.
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Now they were organic and our defense at the time we thought, oh, they're organic, oh yeah that's helping.
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And I mean I would probably.
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They're the all-natural ones.
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All-natural With just a little bit of an ingredient.
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And no doubt that they were just at the time.
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I thought these are absolutely delicious, but I think there was something more going on under the hood.
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Oh yeah, we're totally talking about today.
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Yeah, I don't think it was just a matter of the flavor.
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Oh no, oh no.
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We're talking today about how to reduce cravings and there's a reason that those were craveable and it's intentional.
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Sister, I want you to know that it's intentional.
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We're going to talk about who's intention and why it is and how it's built in, but first let's talk about what causes physical cravings of certain foods.
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I want you to think about that for a moment, because you have foods you crave.
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For me, it was cheese.
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You've heard me talk about this so much, oh yeah.
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Just dairy in general.
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I mean, if it was dairy, it was on my stuff.
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I was wanting sour cream and cream cheese and ricotta cheese and cheddar cheese and gooch cheese and I mean I can name every kind.
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There was no cheese.
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That was not my thing.
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I loved cheese and I still love my creamy and cheesy things.
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You all heard me share this before, so I'm not telling you.
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You're not going to be able to have chips, you're not going to be able to have cheesy things.
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There's a different way to have them that will actually love your body back.
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And that is what we're all about.
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Jared and I are all about that.
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But let's talk about what is causing those physiologic, those physical cravings.
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There are different things that trigger them.
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Lack of sleep is one.
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I mean, have you ever noticed when you physically are exhausted, you've not been sleeping well, you tend to grab the things that are unhealthy most because you start craving those things.
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There's a reason for that.
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We're not going to go deep into that today.
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But lack of sleep and being tired is one of the things that triggers that.
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Low energy can trigger that Low blood sugar when your body just needs food because you're hungry and your go-tos in your mind and wired into your body are those things that are unhealthy because of your past habits, because these are the things that you've been eating on a regular basis.
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And there's a very good likelihood that these things will also spike blood sugar levels up.
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So it's kind of correcting the problem, but maybe not in a good way, but can also contribute to the problem, because what goes up must come down, and then you crash and burn, and then crash and burn and then you think, oh my goodness, I need that candy bar again or I need that soda, because I've got to get back to normal, right.
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Exactly, thirst can trigger cravings too, and most of us are walking around dehydrated, or they just get confused as being hunger.
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Right.
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So if you're feeling hungry and you're not really sure why, and you think, well, I mean, I've eaten not too long ago, maybe just thirsty, you maybe reach for a glass of water or your favorite beverage, your favorite tea.
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Oh, yum.
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Okay, You're making me thirsty now.
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All right, so let's talk about what do you do when these cravings strike.
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Now, the things that we've just talked about are really more of your non-selective cravings, really just more stimulating hunger in general.
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So, poor sleep.
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Stress is going to make you feel hungry, but next what we want to talk about are those specific food cravings, those things like my barbecue chips or Anita's cheese.
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So what are those things?
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What are they?
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There is a trifecta of addiction that is known.
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It is fat, right, sugar and salt.
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Now, each one of these things alone can cause addiction.
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But what manufacturers know, what food company owners know, is that when they can get those three things together, they have a trifecta of addiction that will keep you coming back for more.
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And did you know that?
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This is why companies actually hire cravability experts to set you up so that you keep coming back for more?
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Because how do they make money?
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There are two ways.
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They can either raise their prices, which they can do, but at a certain point people are gonna say I cannot pay $50 for a bag of chips or $20 for a Twinkie, I just can't do it.
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Or they make you buy more of their product.
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Right, exactly.
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And how do they do that?
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They make you want it more.
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And then comes in the cravability experts, and then what we're talking about today.
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So let's take Jared's barbecue chips, for example.
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What is it in there that kept him coming back for more?
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Barbecue chips are extremely oily.
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They're fatty by nature.
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They're salty right, they're salty.
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Definitely.
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And many times.
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If you look on the back of that barbecue chip, it has sugar in there too.
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I would guarantee that it has sugar in it, and then there may even be some flavor enhancers that further boost that cravability, that almost addictiveness to the food, on top of the sugar, the saltiness and the sweetness.
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Now we'll talk about what used to be my issue.
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Right, this is why Jared always got teased when he would be checking out at the counter.
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One cashier actually called out the amount of dairy that we had on the counter that we were checking out with.
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That's how bad it was.
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Jared late-header and said I know it'd be so much cheaper if we just bought a cow.
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I mean, it would be so much cheaper.
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Wouldn't necessarily be easier, it would be a whole lot messier.
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But yeah, at that point in time I thought surely it's got to be less expensive.
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We are really loving our dairy here, so think about cheese.
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It's got fat.
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It's very fatty, okay, just by nature.
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It's got salt.
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They add salt.
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It's very salty, okay.
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And then it has natural sugars in it to feed the baby calf and turn it into the cow, and that's not the only thing she has.
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So cheese has that trifecta of addiction.
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But then it has the protein casing.
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This is what dairy has in it.
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This is why manufacturers lift this protein casing out of cheese and put it in your non-dairy creamers and things like that.
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They sneak it in there, say it's non-dairy, but yet it's got the addictive protein in it.
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That keeps you coming back for more.
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Jared's mom was blown one time when he turned over the back of a non-dairy creamer, yeah, non-dairy creamer.
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And then I was reading the ingredients and it said casing in it, but then it said may contain milk.
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How in the world can a non-dairy creamer contain?
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milk.
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That's honestly ridiculous.
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I want you to think about how sad and pitiful that is and how evil it is.
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I mean, they're putting these things in there to intentionally set you up for failure, to make you sick, to keep you stuck on their food so that you'll keep buying it, so they can make money.
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But I would say that it's not unique to just the non-dairy creamer.
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They put casing in other foods.
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So many things I've seen it in and there really, is no other explanation because, with this being a protein, I can't imagine that it adds any creaminess to this non-dairy creamer, because there's already a lot of plant-based fats and things like that in there to do that job.
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But think about it these are the things that are naturally in the milk that God placed in there to bring that calf back to the momma cow.
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When the calf that was created to drink the momma's milk is the one that's drinking it, it serves a beautiful and wonderful purpose because that's why it was placed there.
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But when you start drinking another animal's milk or eating it okay, and it's intended to turn a calf into a cow then we wonder what effect does it have on us?
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Why are we still unable to lose weight?
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Why do we keep getting drawn back to these foods?
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Why are they addictive to us?
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Because they have the proteins that are addictive, they have the sugars that are addictive, they have the salt added to them, they have the fat content that's just naturally there.
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So it's got that trifecta of addiction.
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But then with cheese, why I was so addicted was it has that added component of the casein, that protein in there that we know is addictive.
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Which, to your point, whenever we were really just craving a pizza and I remember the first bite or two, having that kind of a moment- oh yeah, think about that when you grab a pizza, how you feel when you first take your, when you take the first bite.
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Or maybe if you're putting cream in a tea or a coffee or something else like that anything with dairy it will give you.
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If you're really being honest and you think about it, it gives you that ah.
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I feel better now Moment.
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The same with a chocolate bar.
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I want you to think about this for a minute.
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Chocolate has theobromine in it.
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That is a mind stimulant.
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It also has fat.
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It has sugar and guess what?
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Most chocolate bars have dairy and casein protein, which is known to be addictive.
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We just talked about that.
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Bring in the cat back to the cow again.
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That's all in that chocolate bar.
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This is a big reason we get addicted to chocolate.
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We crave chocolate, right?
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I'm not talking about cow powder, natural powder that is made out of the chocolate that we can add to things and make it completely delicious.
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Sister, don't worry, we've got you.
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I don't want you to feel like I'm never going to be able to have all this stuff I love again.
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Yes, you can.
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That is one of the biggest lies of the enemy.
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You're going to have to eat nasty tasting foods in the name of health if you want to get healthy.
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Listen, dare not got your back, because we love good food.
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I grew up in a down home country southern barbecue restaurant and I'm telling you, I love good tasting food.
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It's got to taste great or you're not going to be able to do it for life.
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So we're not going to leave you hanging, but we want you to understand why am I addicted to these things?
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Okay, you're still going to be able to have these same types of foods that you love.
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You're just going to eat them with different ingredients in a different way.
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It's so easy to do that you won't believe this is the easiest way you could ever live.
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We hear it time and time again from our clients.
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I can't believe how easy this is.
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I can't believe how fun they make this.
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All my overwhelm when it comes to health is gone because I wake up every day and enjoy how I eat.
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I enjoy my lifestyle.
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I look forward to it because I'm still having potato salad and cheesy things and I'm still having my crunchy snacks and all these things.
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Right?
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Do you feel deprived, jared?
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I mean, do you feel deprived that you can't have your?
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chips, not one bit.
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Right, because we still eat chips.
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We eat our chips in a different way.
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We still have crackers.
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We haven't been in a different way.
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You just learn the ways to do it that are easy to work with your schedule and that still tastes great.
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And guess what?
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All of a sudden you find I'm not having cravings anymore.
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This is amazing, because the trifecta of addiction is gone.
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You're not adding a ton of salt to everything.
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You can control how much salt you put in there and get better things in place of the salt.
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You get better ingredients in place of the sugar.
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Oh no, does that mean I can't have desserts anymore?
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Absolutely not.
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We regularly enjoy desserts.
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We'd be in trouble then if that were the case.
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Right, we regularly enjoy it.
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But when you start getting the replacements and you learn how to do that and we're going to talk more about that in a minute they don't have a hold on you and you don't miss the things that you quote can't have anymore.
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You know what you can have, anything you want.
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But let me tell you something.
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You reach a point where you realize I'm going to choose the better foods because I still like them.
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They still taste amazing.
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I've learned how to put it together in a way that is superior for my body.
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It's superior for my thought processes, it's superior for my well-being.
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It helps me sleep well, it powers me up during the day, so I don't feel like I'm going to crash and burn.
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I can live my life enjoying my children all out, running and playing with them on the playground.
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I can go to these amazing places that are on my bucket list and I can actually walk the streets and take the tours and enjoy it.
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I actually now have the thought processes where I can build a business and live out this calling that God's been calling me to live.
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All of a sudden, the enemy's hold is lost on you, because you know how to eat in a way that fuels you so that you can optimally thrive, so that you can have vibrant energy and you can live your calling.
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And then your life becomes about more than just you.
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Your children, the people that you bless in this business that you want to start or to take to another level, or the ministry you want to participate in, how many lives can be changed and how many lives can those people then change Exactly?
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It's mind-boggling.
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Exactly.
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And let's say you're a homeschooling mom and you think, well, I don't want to build a business.
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Let me tell you something You've got some precious children there in your family that need the seeds that God wants to plant through you.
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And how are you going to do that if you're where I was and you don't even have the energy to feel like walking up a flight of stairs to tuck your kids into bed at night?
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I mean, how are you going to do that if you're spending your day struggling just to have the energy to survive?
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It's just impossible.
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You can't.
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And so you're looking for answers and you're trying to figure it out and you're going on diet after diet.
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You don't have to diet.
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Don't do that to yourself.
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I don't want to see you stuck anymore.
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Jared and I have walked this out.
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I was sick.
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We were over 70 pounds overweight.
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Together we've lost over 70 pounds and kept it off.
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How have we managed to do that without worrying constantly about what we eat, without feeling like we're deprived and we're missing out on cheese and potato chips, like how have we done that?
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Well, you do it because you are going to find your new favorites.
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You've got to find your favorites.
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Replacement is the key.
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We figured out the simple swaps.
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We know how to make it doable in five, ten minutes or less.
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We know what to cook when you don't have time to cook, and this is what we love showing busy women how to do on a regular basis.
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It's what we do inside the membership.
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It's what we do with our cookbook.
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This is why we spend hours and hours.
